March 31, 2021

Renata Amaral Morris & Gabriel Seibel: Building an International Design Studio with CEO & COO of EAT


Renata Amaral Morris is the Founder and CEO of EAT. With over 17 years of experience in branding and design, Renata leads all facets of EAT’s business from closing deals to ensuring client success. Her exceptional ability to interpret client needs and translate them into effective creative direction has allowed her to build deep relationships with brands such as Amazon, Netflix, Adidas, Twitch, Red Bull, Blizzard / Activision, EA Games, and The New York Times while firmly positioning EAT as one of the leading high-end branding and design studios working with the new media industry today.

Gabriel Seibel manages EAT’s operations based in Paris and LA. Since the beginning of his tenure as Partner, COO, and Head of Production, Gabriel has successfully executed 400+ projects for internationally renowned brands, overseeing everything from development through production. Together with EAT’s Founder and CEO, he has expanded the team to the US, Brazil, France, Germany, and Portugal while cultivating a brilliant company culture in which creativity thrives. He is also a TEDx speaker and teaches Marketing at IESEG School of Management in Paris.

EAT Website: https://eat.studio/

LinkedIn:
https://www.linkedin.com/in/renataamaralmorris/
https://www.linkedin.com/in/gabrielseibel/

Instagram:
https://www.instagram.com/renataamaralmorris/
https://www.instagram.com/seibel/?hl=en

Chapter Markers/Timestamps:

  • 00:16 - Introduction: EAT
  • 02:15 - Did your team expect EAT to grow this big and flourish over time?
  • 05:50 - Discussing mission, vision, and adaptation with niche services offered 
  • 08:55 - Website re-brand and how it represents EAT's growth over time?
  • 10:20 - Lessons Gabriel Seibel learned from working at EAT - It's good to not always create 
  • 12:45 - Educating the future as a branding professor
  • 15:45 - Lessons Renata Morris learned from creating EAT - taking a break and cultivating an entrepreneurial mindset.
  • 20:00 - How do you decompress from the day-to-day demands of being a CEO?
  • 23:35 - Have you seen any differences as a woman, LGBTQ+ CEO navigating the world of business as it incorporates more diversity and inclusion?
  • 28:25 - Final tips for new business owners

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